magazine archive


magazine archive

Dan Coatsworth

How Nike and Schweppes messed up and let rivals eat their lunch

Thursday 18 Jul 2024

The biggest brands often draw in investors who believe these giants of industry are surefire winners on the stock market. Nike (NKE:NYSE) has shown that brand achievements do not always equate to strong earnings and this is a lesson worth remembering if brand strength has ever influenced investment...

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