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WPP is a bellwether

Results should give insight into economic conditions
Thursday 17 Aug 2017 Author: Tom Sieber
Week Ahead

Wednesday 23 August

First half results from advertising giant WPP (WPP) on 23 August will be worth keeping tabs on for two reasons.

Advertisers are seen as good bellwethers for the economy because companies will increasing spending on ads when they are feeling positive and scale back during tougher times. WPP has significant scale, breadth and geographic reach.

Second, the commentary from chief executive Martin Sorrell tends to be both entertaining and insightful.

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17 Aug 2017

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