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Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Profit warning takes the fizz out of A.G. Barr

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Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Sadly, our recent ‘buy’ call on Irn-Bru maker A.G. Barr (BAG) has seen its 20% stop loss triggered following a profit warning. Naturally we are disappointed by the magnitude of the ensuing earnings downgrades, but we remain bullish on its long-term potential and would use the opportunity to buy more shares at the lower price.
A.G. Barr says trading is below expectations, partially due to a strategy shift from a heavy focus on driving volume last year back to prioritising value now. This has been exacerbated by some brand challenges, as well as disappointing weather.
Against a prior year comparative boosted by 2018’s summer heatwave, A.G. Barr expects sales for the 26 weeks to 27 July in the region of £123m, roughly a 10% year-on-year decline. Due to operational gearing, full year profits are expected to drop by up to 20% and investors should also brace themselves for results marred by exceptional costs as A.G. Barr seeks to restore trading momentum.
SHARES SAYS: Downpour-induced downgrades are disappointing short term, yet A.G. Barr says it has addressed the specific brand-related issues and we remain convinced the Irn-Bru maker can continue to compound earnings on a long-term view. Investors prepared to show patience should view the sell-off as a buying opportunity.
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