Creative digital software firm Adobe (ADBE:NASDAQ) is one of the best performing US stocks so far in 2023, gaining more than 50% with its shares enjoying particular momentum since May.Adobe has a dominant 50% share of the creative software market, according to analysts. Its offering includes Adobe PDFs, Photoshop and its image and graphics library, Adobe Stock. But the company’s suite extends far deeper with professional Creative Cloud products like InDesign, Illustrator and Premiere Pro, among many others.

For now, the emergence of AI (artificial intelligence) is being seen as a positive for the business as it is built into more of its product suite. However, there are some concerns AI could kill off its graphic designer customer base.

For now, Adobe looks set fair. It beat second-quarter estimates thanks to a robust performance across all areas of the group, reporting adjusted earnings of $3.35 per share, topping the consensus estimate of $3.31. Though there was some disappointment over third quarter earnings guidance of $3.33 against the $3.40 forecast.

Adobe is likely to report its third quarter earnings in late September, which will cover the three-month period to the end of August.

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