Fears of a price war have held the shares back despite market share gains

It has been an unusually unsettled time for shareholders in the UK’s largest supermarket group, with the shares falling heavily in mid-March after rival Asda warned it would start another price war.

The stock tumbled again in mid-April when the company revealed operating profit for the current financial year could be as much as 14% lower than last year at £2.7 billion depending on how much ‘firepower’ management invests in prices to maintain market share.

Therefore, analysts and investors will want to know from the firm’s first-quarter trading statement on 12 June whether £2.7 billion was a worst-case scenario or whether it now represents the base case, as the current consensus operating profit forecast is £2.9 billion.

Retail sales in April were stronger than expected, primarily driven by a rebound in food store spending at the expense of non-food.

However, as chief economic adviser to the EY ITEM Club Matt Swanell pointed out, there has been ‘a puzzling inconsistency’ in official data this year with retail sales seemingly outstripping consumer spending.

A clearer picture emerged from the Kantar till roll data for the four weeks to 18 May, with grocery sales up 4.4% thanks to food price inflation of 4.1%, the highest level since February 2024.

As consumers feel the pinch, they are increasingly buying own-brand groceries and looking for deals, but there are fewer promotions than usual.

What retailers are doing instead is trimming prices – according to Kantar, 80% of promotional spending has been straightforward price cuts rather than BOGOFs (buy-one-get-one-free).

In terms of market share, over 12 weeks Tesco improved its take to 28% from 27.6% a year ago, but it was the discounters Aldi and Lidl who gained the most ground, accounting for a combined 19.2% of the market against 18.2% last May. 


UK UPDATES OVER THE NEXT 7 DAYS

FULL-YEAR RESULTS

10 June: GB Group, Oxford Instruments, Vianet

11 June: Fuller Smith & Turner, Molten Ventures, Revolution Beauty Group

12 June: Halma, Mind Gym, Motorpoint, Norcros, PayPoint 

INTERIMS

10 June: Diales Group, Porvair

12 June: Benchmark Holdings, IDOX

TRADING ANNOUNCEMENTS

12 June: Tesco

‹ Previous2025-06-05Next ›