How pound-cost averaging helped dampen the last two global financial shocks

Tom Selby

Archived article

Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.

During periods of extreme market turmoil, it’s important to remember the cornerstones of sensible long-term investing.

Attempting to time the market can be a fool’s game at the best of times. During one of the most uncertain periods for economies around the world in living memory, it is nigh-on impossible.

Luckily there’s a simple strategy you can use that deals with this timing risk while also potentially dampening the impact of significant market shocks.

Drip-feeding your investments on a regular basis – usually monthly – can provide an in-built protection mechanism during periods of volatility. This is because you are only exposing yourself to the market in relatively small chunks and, where there is a fall in the value of assets, you buy more at a lower price.

How pound-cost averaging fared during 2001 and 2008

The last two significant downturns – in 2001 and 2008 – demonstrate the impact monthly investing can have in periods of economic strife.

If you had invested a £12,000 lump sum in the FTSE100 at the beginning of 2001, you’d have lost 37% of your money at the end of the year. However, if instead you had drip-fed £1,000 investments every month, your losses would have been less than half this amount, putting you in a much better position to benefit from the market recovery that followed.

Similarly, someone who invested £12,000 on 1st January 2008 – at the heart of the Great Financial Crash – would have seen the value of their fund plummet 28% by 31st December that year. If instead they had invested it in £1,000 chunks over the same period, their losses would have been significantly lower at 14%.

There can be behavioural as well as financial benefits to drip-feeding your investments in this way. Most obviously, it allows you to break down your investing into manageable chunks, while also helping you budget around your salary.

This ‘small and often’ approach means saving is more likely to become a habit you will stick with, even during difficult times.

Find out more about our regular investing service.

Analysis based on FTSE 100 total return. Data sourced from FE.

Important information: Past performance is not a guide to future performance and some investments need to be held for the long term.

These articles are for information purposes only and are not a personal recommendation or advice.


Written by:
Tom Selby
Director of Public Policy

Tom Selby is AJ Bell's Director of Public Policy. He joined the company in 2016 as a Senior Analyst before becoming Head of Retirement Policy. He has a degree in Economics from Newcastle University.

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