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Rogue Baron PLC - London-based distiller - Signs distribution agreement for its Japanese whisky product Shinju with Beverage Hunters SL, under which Beverage Hunters will start distributing Shinju to the on-trade and off-trade across Spain from May.
‘Decent start to the week,’ said Executive Chair Hamish Harris.
Also on Tuesday, signs another distribution deal for Shinju with Oak & Still, marketing arm of Fine Wine Sellers Ltd, for distribution in the UK from April onwards.
Looking ahead, Rogue Baron expects to announce further distribution deals in Europe and the US from the second quarter of 2022 onwards.
‘With the first step into the European market, we're really excited about partnering with Oak and Still on distribution of Shinju into the UK. As the UK is a top priority for our company, partnering with a premium distributor like Oak and Still fits with the goals of our brand. We look forward to growing Shinju with Oak and Still across the UK,’ says Chief Executive Officer Ryan Dolder.
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