UK retail sales rise at weaker pace in October - BRC

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UK retail sales growth fell short of recent standards in October, numbers from the British Retail Consortium showed Tuesday.

According to the latest BRC-KPMG tracker, retail sales increased 2.5% on-year last month, picking up speed from a 1.6% rise in October 2022, but shy of the three-month average rise of 3.1%.

Food sales increased 7.9% in the three months to October, below the 12-month average rise of 8.5%. Non-Food sales decreased 1.0%, falling short of the 12-month average climb of 0.6%.

BRC Chief Executive Helen Dickinson commented: ‘Retail sales growth slowed as high mortgage and rental costs further shook consumer confidence. Many households are also delaying their Christmas spending in the hopes they can grab a bargain in the upcoming Black Friday sales. The cost-of-living squeeze meant more was spent on lower-price indulgences, such as beauty products – the so-called ’Lipstick Effect’. Meanwhile, the arrival of some colder weather helped to boost fashion sales, particularly for outdoor wear.

‘Whilst consumers are now operating in a lower inflationary environment compared to October last year where inflation peaked at over 11%, there is no doubt that the last 12 months have taken a toll on confidence and their ability to spend. Coupled with a higher interest rate environment, dwindling Covid savings and the heating coming back on, beleaguered consumers are thinking very carefully about how they spend their money. As a result, the strong demand that has kept some retailers afloat over the last 18 months is now falling away.’

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