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magazineBritain’s most prized brand Vodafone worth more than £21bn
Vodafone (VOD) is Britain’s most valuable brand beating off competition from the likes of HSBC (HSBA), Sky (SKY), Shell (RDSB) and Tesco (TSCO).
The mobile phones giant’s name is worth a staggering $28.86bn, according to the latest polls by market researchers at WPP/Kantar Millward Brown, or £21.7bn at current exchange rates.
Eight of the top 10 are FTSE 100 companies, the other two (Lipton, famous for its teas, and Dove soap) are both owned by consumer products giant Unilever (ULVR).
But Vodafone’s brand is piddling compared to Google, which the Kantar poll estimates is the world’s most prized name. It is valued at $302bn, followed by Apple ($300bn) and Amazon ($208bn).
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