Shares in Apple (AAPL:NASDAQ) shares rose more than 3% to $245.50 on 19 September after the California-based colossus unveiled its new iPhone 17.

Early sales across the US, Europe and Asia saw strong demand – especially for the Pro and Pro Max models.

Analysts’ reaction to the new iPhones have been mixed with some saying further AI upgrades are needed for the devices.  

A wider criticism of the US tech giant is that is has been bit slow out of the gate in the AI race which has allowed rivals in China to gain market share.

Yet US bank Morgan Stanley is fairly upbeat about the latest product developments calling the iPhone Air ‘a small positive surprise’.

Over the past six months, Apple shares are up 11%.

The spectre of Trump’s trade tariffs always looms large, but Apple says it is mitigating this thorny issue by pivoting its supply chain to India and Vietnam from its principle manufacturing base in China.

Apple CEO Tim Cook told CNBC that the company remains committed to domestic manufacturing and plans to invest $600 billion to boosting its US footprint over the next four years. 

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