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12% Disruptive discounters are rampant

Kantar grocery data shows discount pair now claims record share

12% is the joint record share of the UK grocery marked claimed by disruptive discounters Aldi and Lidl. The latest data (31 May) from Kantar Worldpanel reveals the aggressively expanding pair grew at their quickest rate since January 2015 in the 12 weeks ending 21 May, sales rocketing up 19.2% year-on-year.

Alarmingly for the big four Tesco (TSCO), Morrisons (MRW) and Sainsbury’s (SBRY), 62% of the UK populace shopped in an Aldi or Lidl in the period, up from 58% this time last year.

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08 Jun 2017

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