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Could digital advertising face double taxation?

EU floating plans for 3% revenue levy aimed at firms like Facebook and Google

The European Union has has outlined plans to impose a 3% tax on digital advertising revenue, fees from subscribers to online services like Spotify and income from selling personal data to third parties,
based on users’ locations.

The proposals are aimed at getting the likes of Google and Facebook to pay their fair share of taxation.

The move has been criticised by the chief executive of German media firm Bertelsmann Thomas Rabe. He fears this would mean effective double taxation for firms such as his which already pay substantial taxes in the EU.

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05 Apr 2018

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