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Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Time to take profits on Codemasters

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Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
We correctly anticipated that Codemasters’ (CDM:AIM) shares would regain their momentum after a period of poor performance. After a near-40% return it’s time to lock in those gains.
The shares have benefited from deals announced with Chinese giant NetEase, with the prospect of selling into a market with 600m gamers, worth an estimated $25bn a year.
The company’s F1 game GRID was one of only a few sports games to be selected for Google’s new cloud streaming service, Stadia, due to launch in November.
The service is expected to attract a wider audience of gamers, is competitively priced at $9.99 per month and can be played across different platforms, with no need for hardware. Because the games run in the cloud, initial downloads will not be necessary, removing frustration among players.
The share price has moved to reflect these exciting new developments. There is now arguably a news vacuum, creating uncertainty before the financial benefits start to flow through.
Broker Liberum doesn’t expect material revenues from the NetEase partnership until 2020 or 2021. Codemasters has already booked most of the $8m in guaranteed three-year revenues from the venture.
Without the contribution from the NetEase venture, recently reported full year revenue growth of 12% to £71.2m would have been only 3%.
SHARES SAYS: We think the market will be more circumspect until evidence of traction from the two growth initiatives start to emerge. Time to cash out.
These articles are provided by Shares magazine which is published by AJ Bell Media, a part of AJ Bell. Shares is not written by AJ Bell.
Shares is provided for your general information and use and is not a personal recommendation to invest. It is not intended to be relied upon by you in making or not making any investment decisions. The investments referred to in these articles will not be suitable for all investors. If in doubt please seek appropriate independent financial advice.
Investors acting on the information in these articles do so at their own risk and AJ Bell Media and its staff do not accept liability for losses suffered by investors as a result of their investment decisions.
The value of your investments can go down as well as up and you may get back less than you originally invested. We don't offer advice, so it's important you understand the risks, if you're unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change. Past performance is not a guide to future performance and some investments need to be held for the long term.
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