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Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Stick with underappreciated gem Supreme

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Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Our ‘buy’ call on Supreme (SUP:AIM) is 6.7% in the money and we remain enthused by the fast-moving consumer products maker’s growth and income potential.
Strong first half results (7 Dec) demonstrated the resilience of the batteries, vaping and vitamins specialist, with sales up by 9% to £61.1 million and pre-tax profit powering 25% higher to £8.5 million, driven by organic growth, acquisitions and new product launches; cash-generative Supreme also declared a maiden dividend of 2.2p per share.
Gross margin improved from 25% to 30%, driven in large part by faster growth in higher-margin vaping and sports nutrition categories, which the group mostly manufactures itself.
Encouragingly, Supreme expects adjusted EBITDA for the year to March 2022 will be ‘at least in line’ with market expectations following a good start to the second half and has ‘consciously invested in additional stock of key lines and raw materials’ to provide shelter from any near-term supply chain disruption.
Following the results, Berenberg noted that NHS prescriptions will be positive for its vaping business and the sports nutrition and wellness division is ‘growing nicely’.
SHARES SAYS: Keep buying at 200p.
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The value of your investments can go down as well as up and you may get back less than you originally invested. We don't offer advice, so it's important you understand the risks, if you're unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change. Past performance is not a guide to future performance and some investments need to be held for the long term.