Archived article
Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Confident Supreme continues to deliver the (fast-moving consumer) goods

AJ Bell is an easy to use, award-winning platform Open an account
We've accounts to suit every investing need, and free guides and special offers to help you get the most from them.
You can get a few handy suggestions, or even get our experts to do the hard work for you – by picking one of our simple investment ideas.
All the resources you need to choose your shares, from market data to the latest investment news and analysis.
Funds offer an easier way to build your portfolio – we’ve got everything you need to choose the right one.
Starting to save for a pension, approaching retirement, or after an explainer on pension jargon? We can help.
Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Year-to-date, Supreme’s (SUP:AIM) shares have surged more than 60% to 173p on the back of forecast upgrades and positive strategic progress from the fast-moving consumer products supplier guided by entrepreneurial chief executive Sandy Chadha.
Record results (2 July) for the year to 31 March from the Manchester-based vapes-to-batteries supplier met previously upgraded guidance, with adjusted pre-tax profit doubling to £30.7 million on total revenue up 42% to £221.2 million.
Growth was driven by new distribution deals, while sales were reassuringly ahead in all categories including vaping, lighting, batteries, sports nutrition and wellness. Cash-generative Supreme, whose customers includew Tesco (TSCO), B&M European Value Retail (BME), Morrisons and Asda, recently added some fizz to its growth story through the £15 million acquisition of Clearly Drinks, the Perfectly Clear-to-Northumbria Spring owner which brings the complementary soft drinks category into the product portfolio.
Despite completing seven acquisitions and returning £16 million-plus to investors over the past four years, the company is now bank debt free with the firepower for further earnings-enhancing acquisitions.
Supreme also delivered an upbeat outlook statement, with 2025 expected to be another profitable and highly cash-generative year and a positive start to the first quarter leaving the company trading ‘comfortably’ in line with consensus.
Having announced numerous proactive measures to combat underage vaping, Supreme expects trading for its vaping and branded distribution divisions will be ‘largely unaffected’ by the UK government’s proposed disposable vape ban.
These articles are provided by Shares magazine which is published by AJ Bell Media, a part of AJ Bell. Shares is not written by AJ Bell.
Shares is provided for your general information and use and is not a personal recommendation to invest. It is not intended to be relied upon by you in making or not making any investment decisions. The investments referred to in these articles will not be suitable for all investors. If in doubt please seek appropriate independent financial advice.
Investors acting on the information in these articles do so at their own risk and AJ Bell Media and its staff do not accept liability for losses suffered by investors as a result of their investment decisions.
The value of your investments can go down as well as up and you may get back less than you originally invested. We don't offer advice, so it's important you understand the risks, if you're unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change. Past performance is not a guide to future performance and some investments need to be held for the long term.
Our website uses cookies to give you a better browsing experience.
You can choose to accept all cookies, or control which we use by clicking 'Manage cookies'. To learn more, read our cookie policy.