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LBG Media looks to further advertising recovery and US growth in the first half

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Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
LADBible publisher LBG Media (LBG:AIM) seems to be in full recovery mode ahead of its half-year results on 18 September.
Back in July, the youth-focused publisher posted a strong interim trading update with direct revenue increasing by 92% to £22 million and signaled continued growth in the US.
Global audience numbers increase to 493 million up from 410 million in the first half of 2023.
Peel Hunt analyst Jessica Pok says [US digital media brand] Betches has performed well together and together with LBG brands has secured strong client wins in the US.
However, she adds it is crucial to understand whether the change in Facebook’s [META:NASDAQ] commercial model has impacted trading to date as that could imply more upside risk to the numbers going into the second half.
The group is expected to report first half revenue of around £42 million representing growth of 55% compared to last year with an uplift from Euro-themed campaigns throughout the tournament.
Adjusted EBITDA (earnings before interest, taxation, depreciation and amortisation) is expected to be £10.2 million, an increase of 240%, driven by operational leverage, the Betches acquisition and a more efficient operating model in Australia and New Zealand.
Investors will be waiting to see whether the global implementation of a new commercial model for Facebook at the end of the first half has paid off and short-term volatility for the group has been ironed out.
UK UPDATES OVER THE NEXT 7 DAYS
FULL-YEAR RESULTS
16 Sept: Wilmington
17 Sept: Springfield Properties
18 Sept: MJ Gleeson, Supermarket Income REIT, PZ Cussons
19 Sept: Galliford Try
FIRST-HALF RESULTS
17 Sept: JTC, Northcoders, DP Poland, Good Energy, Jadestone Energy, Team17, Warpaint London, Fintel, Henry Boot, Kingfisher
18 Sept: Quiz, M&C Saatchi, LBG Media, Argentex, Skillcast, Star Energy, Strix
19 Sept: Judges Scientific, Next, S4 Capital
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