Following a tumultuous two-and-a-half year period in which the stock price plunged, Watches of Switzerland’s (WOSG) shares have rallied the best part of 40% in six months with the UK luxury watch and jewellery markets having bottomed out and US market share gains exciting investors.

Having spooked investors with a profit warning at the turn of the year, the absence of any further shocks from the Rolex-to-Patek Philippe purveyor has helped sooth sentiment towards the stock.

Led by CEO Brian Duffy, Watches of Switzerland’s earnings decline (5 December) for the half ended 27 October 2024 proved better-than-feared and there was relief as the FTSE 250 firm left full-year 2025 guidance unchanged.

Management is drawing confidence from recently-improved sales momentum and some large showroom openings to come in the second half.

Watches of Switzerland also flagged positive progress with the integrations of two recent acquisitions - Italian luxury jewellery brand Roberto Coin and publishing firm-to-luxury watch platform Hodinkee – and highlighted a strong start to the third quarter that includes Christmas. 

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