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Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Sage Group hits new high after 2024 results and buyback spur gains

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Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Sage Group (SGE) has put in a robust performance over the last three months, with shares in the accounting software provider gaining 21% since late November to hit an all-time high last week.
Much of the increase came on the 20 November when the company reported full-year results, which included a 7% increase in revenue to £2.3 billion for the 12 months to 30 September buoyed by progress made with Sage Copilot its generative AI-based (artificial intelligence) digital assistant.
Sage Copilot is now accessible to over 8,000 customers using Sage Accounting, Sage for Accountants and Sage Active.
Free cash flow increased by 30% to £524 million during the period, and there was more good news for investors with the announcement of £400 million share buyback plus a 6% increase in the full-year dividend to 20.45p per share.
The company said it was starting the 2025 financial year ‘with good momentum driven by consistent strategic execution’ and it expected to post 9%-plus organic growth in total revenue.
Analysts are generally positive about the outlook for the business, with the team at Panmure Liberum commenting management have ‘done a great job over the last few years investing in the business’, and applauding the fact subscriptions are now 82% of revenues, although they caution the firm needs to keep a watchful eye on some of its faster-growing competitors.
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Investors acting on the information in these articles do so at their own risk and AJ Bell Media and its staff do not accept liability for losses suffered by investors as a result of their investment decisions.
The value of your investments can go down as well as up and you may get back less than you originally invested. We don't offer advice, so it's important you understand the risks, if you're unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change. Past performance is not a guide to future performance and some investments need to be held for the long term.
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